I'm worried that my clients can see your Frame Shop's pricing, and they'll be upset that I'm charging them 3x markup.

We understand your concern, which is why we’ve prepared this answer that you can deliver directly to your clients. Feel free to use this in part or in whole. The key here is really education: educating your clients on how the value of your framing services far exceeds the price, and how they are purchasing a service and convenience as much as a finished product. Unless you tell your clients that their frames are from Design Aglow’s Frame Shop, there should be no reason why they would stumble across our frame prices, online or otherwise; the frames are unbranded, free from any Design Aglow labeling.

Here is some suggested verbiage for your clients, if the subject happens to come up:

I purchase these frames at wholesale prices, with the intention of selling them to clients bundled with added services. Besides the time spent sourcing, selecting, and purchasing these frames, I offer in-person ordering, assembly of your images in the frame, wall gallery planning, hand-delivery of your finished product, and hanging of the frames in your home. All of those costs--and all of that additional value--are factored into the frame pricing. I use archival materials and sign your images’ mats to offer you a true work of art for your walls, which gives your images worth that goes far beyond their price tag. While you could have your images framed elsewhere, I believe that the service and convenience of having me frame your images far exceeds the experience you would have at a big box store or other frame shop.